Internet Marketing:- Finding a product or service that people need or want
If you are going to sell a product face to face in a department store or a small shop, if you have zero interest in that product, unless you are a very good actor, the customer is going to quickly feel the lack of passion from you, and become disinterested themselves.
The same can apply if you involve yourself selling a product on the internet. Yes, you can probably invent a short term interest in an uninteresting product, but to sustain that interest? No.
Anyway, it makes no sense to sell stuff that has no interest value for yourself when there is a plethora of subject-matter out there.
So what are you interested in? What are you passionate about? What do you enjoy talking about?
What common interest do you share with your friends? - like sport, music, clothes, style of holiday such as skiing, water-sports, leisure. What are your hobbies? What do you enjoy reading?
The trick is to "brainstorm" yourself by writing down everything you can think of. Don't try to second guess yourself by thinking "Oh, I don't see how that would make any money." That comes later. Just write it down. Use the golden rule in brainstorming:- "If you think it, write it!"
When you have made an exhaustive list of all of your interests, then categorize them into favourites, listing your most top subject first, and so on and so forth.
Once you have established which subject matter is your personal favourite, you now need to work out whether that same subject is appealing to other people. There is no point in trying to sell a product that has no interest value to others. (or is impossible to make money from)
So how can you possibly work out what interests other people have?
Years ago there would have been door to door surveys, forms pushed through your letter box and a team of marketing people poring over the results. Then from the nineties with the advent of the internet, it became easier with online surveys.
Today, it is easier still, by using a completely free tool on the internet that is available to anyone, a tool used by Internet marketers around the world, that will accurately tell you what people are searching for in their daily lives.
It's called the Google adwords Keyword tool - you can find a link
to it here
Google Adwords Keyword tool.
and you not only use it to find out what people are looking for, but also to find out what 'search terms' people are using to target their information.
For example, people looking for information about internet marketing would probably search using the search term "how to make money online" or "work from home with laptop"
So you see now that there are two sets of information to deal with:- The subject matter and the key words that people are using to find it.
The Keyword tool gives you much more, in fact it gives you a vast amount of other information, but let's keep this process in bite size chunks.
The next thing that you need to do, is to find out how much competition there is for your chosen niche. You'll already have a rough idea because the Keyword tool also features a little box that indicates the amount of competition pro-rata to the amount of searches. But it is better to be more accurate.
There are various on-line tools that you can purchase to achieve this, but the easiest and more exact way is to use the Google search results.
Simply tap in your chosen subject into the Google search bar and underneath the search bar it will show the amount of results. Put speech marks (") on either side of the word or phrase that is currently appearing in the search box and search again.
This time the amount of results should be a lot less. This is your true competition. What has happened here is that when you tapped in your chosen phrase the first time without the speech marks, the search results included complete phrases. So if for example you had searched for Internet Marketing, your search results may have included phrases such as Marketing on the internet, or The Internet structure of alternative marketing.
By placing the speech marks around your search phrase, your search results will produce only the exact phrase you were search for, so using the same example as above, the search results for "Internet Marketing" will be sentences which include the words "Internet Marketing," and in that order.
As a general rule of thumb, you should be looking for a word or phrase that has at least 100 searches per day and competition of no more than 30000. However, later on, as you get better and more expert, the competition figures will be less important.
Its definitely worth your while to play around with this tool using different words and phrases until you get a feel for it.
Once you have established that you have a chosen subject matter, and most importantly that other people are also interested in your chosen subject, you have now achieved a great deal, because this is what retailers in the High street and huge corporations are continually attempting to find out for themselves:- "What are we going to sell, that the customer wants or needs"
However, as important as it is, all we have at the moment is valuable information. We need a product to sell, using that information.
There are two ways to obtain a product to sell.
1). Make it yourself
2). Sell someone else's product.
The benefits of making your own product is that you keep as much profit as you wish. You can either sell your product through your own channels and/or get others (affiliates) to sell on your behalf, where they would gain a commission for doing so.
To make your own product is not as daunting as it sounds. You already know from using the keyword tool that there is a market for your chosen subject matter, so you create a product around it. For example, if your chosen niche is, for example "cycling" you could create an E-book about the different sorts of bicycles, which are the more popular and why. The different kinds of competitions, how the bicycle evolved, the different racing competitions across Europe, who are the front runners, what clothing is required, how to look after your bicycle and so on.
Now, I plucked the term "cycling" out of thin air. I know absolutely nothing about cycling, I do not own a bicycle and I have absolutely no interest in cycling whatsoever.
However, a quick check, using the Keyword tool that was mentioned previously, shows that there are currently 16,600,000 general global monthly searches for the search term "cycling." There are 74000 specific searches for the term "cycling" so yes, there is a huge interest in this particular subject matter.
Unfortunately, there is a huge amount of competition for this search term, currently around 5 million. ("Competition" is the quantity of other available website information, about your chosen subject-matter)
So what do we do? - give up and try a completely different subject or interest?
That is entirely up to you, but what an internet marketer would do first, would be to hone down on the subject to make it more niche and see whether there is any mileage. For example, you might know a lot about cycling in general, but it may be that your area of expertise is "cycling in the Scottish highlands" so we do our search and find that there isn't that much competition for this phrase (currently 74000 which is a little high) which is good news,but the bad news is that no one is currently searching for this key phrase which means that this is probably not going to work using the current wording.
See how valuable the Keyword tool is?
It may take a bit of time to find the ideal balance between getting a decent amount of monthly searches with low competition for the same Key phrase, but once you find it, after you have danced around the living room floor in delight, keep quiet about it.
If you have ever been to an internet marketing seminar, and listened to well known entrepreneurs such as Andrew Reynolds, Tom Hua, Yanik Silver, Simon Coulsden, Anik Singal, Lisa Irby or any successful online marketer, you will almost never hear them discuss their own particular niche, other than internet marketing itself. So when you have found your own niche, do not advertise it! It is extremely valuable! Loose Lips Sink Ships, as the old expression had it.
Ok, you have the perfect niche, which thanks to this information that you have just learned, is destined for success. All you have to do now is write an e-book and sell it!
The putting together of an e-book is simplicity itself;- there are so many programs out there to choose from. It need not cost you anything, if you have Microsoft "Word" on your PC you will be able to write your book onto "Word" and then convert it to a PDF file that is readable by most people. If you haven't got "word" you can get the equivalent, plus loads of other free stuff elsewhere on the internet. For example LibreOffice seems just as good as its Microsoft counterpart and is fully compatible.
The idea of writing an e-book may for many people seem a bit daunting, but, as you have probably observed, whether it be a sales page or advert, using the various Google tools, or any other aspect of successful internet marketing, the main criteria of virtually anything to do with internet marketing is words. The surprising aspect of this is that the more that you write, the better you get! But if you do have difficulty with the written word , there are people on line out there who can help, for a price of course. I was going to suggest various websites such as Elance.com, but to be honest there are so many people out there on the internet who would be more than willing to work with you for a small fee, you should have no problem.
However, if the whole idea of creating your own product doesn't appeal to you, don't worry! There are many people out there who have made a fortune selling other peoples products!
Now GO TO...
Selling someone else's product
Get your internet business up, running and successful!